SEGA: the Year of Shadow

In the run up to the release of SEGA's Sonic X Shadow Generations, SEGA declared 2024 as the Year of Shadow. Agency Stone Watson brought me aboard to illustrate and design for a series of videos, web content, and more to celebrate the infamous antihero, Shadow the Hedgehog. Client: Sega Of America | Sonic Agency: Stone Watson Chicago Creative Director: Arthur Swidzinski Illustration/Design: Cody Muir Animation: Stone Watson

SHAdow 101
Shadow 101 shined a light on the lore of sonic's darkest foe: Shadow the Hedgehog.
I contributed a series of animation-ready assets, ui designs, and scenes for the video that delighted Sonic the Hedgehog fans across the internet.
UI Design/Illustration for Eggman's Computer
UI Design/Illustration for Eggman's Computer
Illustration of the iconic Chaos Emerald
Illustration of the iconic Chaos Emerald
Illustration of Shadow's stylish and functional Air Shoes
Illustration of Shadow's stylish and functional Air Shoes
Illustration of Eggman's lair aboard the Space Colony ARK
Illustration of Eggman's lair aboard the Space Colony ARK
FEARLESS: Year of Shadow landing page
a character as explosive as shadow required a bombastic landing page. Stone Watson and I collaborated on a series of illustrated backgrounds in-line with the minimal nature of sega's year of shadow branding.
The initial direction took an explosive approach with this bombastic header
The initial direction took an explosive approach with this bombastic header
In the end, a slightly subdued series of explosions, embers, and lava rocks took center stage
In the end, a slightly subdued series of explosions, embers, and lava rocks took center stage
DOOM POWERS TRAILER
Viral status achieved
 with nearly a million views, the Doom Powers Trailer for Sonic X Shadow Generations reached #5 trending on Youtube. I designed the lockup for each of Shadow's unbelievable powers, brought to life by Stone Watson's ace motion team.
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